When travelers think of Morocco, names like Marrakech, Fes, and Casablanca often top the list. But beyond the famous medinas and bustling souks lies a different side of the country—quiet, authentic, and often overlooked. Here are some of Morocco’s most underrated cities and regions that offer rich culture, striking architecture, beautiful coastlines, and a slower pace of life.
Azrou & Ifrane
Located in the Middle Atlas Mountains, Azrou and Ifrane are a nature lover’s dream. Azrou is known for its cedar forests and friendly Barbary macaques, while Ifrane—dubbed the “Switzerland of Morocco”—offers alpine-style architecture, lakes, and forested hiking trails. Together, they provide a peaceful escape rich in Amazigh heritage and natural beauty.
Tafraout
Nestled in the heart of the Anti-Atlas Mountains, Tafraout is famous for its pink granite rocks, peaceful valleys, and Amazigh traditions. It’s ideal for those looking for stunning landscapes, tranquility, and local charm.
Tetouan & the Northern Coast
Tetouan, with its Andalusian flair and UNESCO-listed medina, offers culture and coastal charm. The surrounding region, including Cabo Negro, Fnideq, and Martil, is perfect for beach lovers looking for laid-back seaside escapes with mountain backdrops.
Meknes
Often overshadowed by its imperial neighbors, Meknes is a city of grand gates, historical stables, and elegant medinas. It provides a quieter yet rich cultural alternative to Marrakech or Fes.
Nador, Saïdia & Al Hoceima
This trio of northeastern coastal cities reveals a side of Morocco many travelers miss. Nador blends Rif mountain charm with Mediterranean views. Saïdia is home to long sandy beaches and resort comforts, making it a summer favorite. Al Hoceima stands out with turquoise waters, hidden coves, and a national park offering outdoor adventure.
Dakhla
On the edge of the Sahara and the Atlantic, Dakhla is known for kitesurfing, seafood, and stunning lagoons. It’s a paradise for adventure seekers and those craving off-the-grid serenity.
Taroudant
Often called the “Little Marrakech,” Taroudant has its own set of red walls, lively souks, and a relaxed atmosphere. Surrounded by mountains and palm groves, it’s an authentic southern Moroccan town worth exploring.
Khenifra
Set along the Oum Er-Rbia River, Khenifra is a gateway to the central Middle Atlas and a place where nature, history, and Amazigh identity converge. It’s ideal for eco-travelers and those looking to connect with untouched landscapes.
El Jadida & Oualidia
El Jadida features Portuguese architecture and a relaxed coastal charm. Just up the coast, Oualidia offers a tranquil lagoon, ideal for kayaking, swimming, and fresh oysters by the sea.
Asilah
Asilah is a picturesque Atlantic town known for its whitewashed walls, murals, and cultural festivals. It’s a peaceful stop for art lovers and beachgoers alike.
Simply Morocco Tip
Some of Morocco’s richest experiences happen in places without crowds. At Simply Morocco, we can help you include these lesser-known gems into your itinerary for a more balanced and immersive trip.
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