The best things to do in Agadir are relaxing on its long sandy beach, walking the seafront promenade, climbing to the Agadir Oufella kasbah for the view over the bay, shopping in Souk El Had, and taking day trips to Paradise Valley, Souss-Massa National Park and the surf village of Taghazout. Agadir is a sunny, modern beach resort, ideal for a few slow days by the ocean.
Agadir was rebuilt after the 1960 earthquake, so it feels very different from the historic medinas in our guide to the best cities to visit in Morocco. What it offers instead is sunshine for most of the year, a wide bay and easy access to the coast and the Anti-Atlas. Here are 14 of the best things to do in Agadir.
1. Agadir Beach and Taghazout
Agadir’s beach runs along the whole bay, with calm water, beach clubs and plenty of space. Just north of the city, Taghazout is Morocco’s best known surf village, with schools for every level. Compare it with its quieter neighbor in our Taghazout vs Imsouane guide.
2. Agadir Oufella
The old kasbah on the hill above the port was largely destroyed in the 1960 earthquake, but its walls have been restored and the view over the bay is the best in the city. Go late in the afternoon for the light.
3. Souk El Had
One of the largest markets in Morocco, with thousands of stalls selling spices, argan oil, fruit, crafts and household goods inside a walled enclosure. It is more relaxed than the souks of Marrakech and a good place to buy argan products.
4. A Traditional Hammam
After a day on the beach, a hammam with a black soap scrub and argan oil massage is the best way to unwind. Most hotels have their own spa, and there are good independent hammams in town.
5. Crocoparc
A park just outside Agadir with Nile crocodiles, tropical gardens and walking paths. A good half-day outing, especially with children.
6. Souss-Massa National Park
South of Agadir, this coastal national park protects dunes, cliffs and river mouths, and is one of the last refuges of the rare northern bald ibis. Birdwatchers should bring binoculars.
7. Camel or Horseback Ride
Ride a camel or a horse along the beach or through the dunes south of the city, ideally at sunset. It is a gentle taste of the desert, though nothing replaces a night in the Sahara.
8. Paradise Valley
In the foothills of the High Atlas north of Agadir, Paradise Valley is a gorge of palm trees and natural rock pools where you can swim and picnic. Go in spring, when the water is highest, and wear good shoes.
9. Souss Park Climbing Park
An outdoor adventure park with tree-top courses, rope bridges and zip lines for adults and children. Book ahead in the busy season.
10. Agadir Marina
The marina at the northern end of the bay is lined with cafes, restaurants and shops, and is a pleasant place for an evening walk or a seafood dinner by the water.
11. Mémoire d’Agadir
A small museum about the city before and after the 1960 earthquake, with photographs and stories of the old town. It helps you understand why Agadir looks the way it does.
12. The Seafront Promenade
The wide promenade runs along the beach from the marina, lined with palm trees, cafes and restaurants. Join locals and visitors for the evening stroll.
13. Amazigh Heritage Museum
This museum shows the jewelry, carpets, weapons and daily objects of the Amazigh people of the Souss region. It is small, and a good introduction to the culture of southern Morocco.
14. Vallée des Oiseaux
A small garden park in the city center with birds, animals and a playground, an easy break between the beach and the shops.
Where to Stay in Agadir
We picked these stays using guest review scores on Booking.com together with the number of reviews, checked in October 2026. Two are in Agadir itself and two are in Taghazout Bay, just north of the city.
| Stay | Why we like it | Score | Book |
|---|---|---|---|
| Tikida Golf Palace | A resort on the Agadir golf course with pools, a spa, restaurants and a beach area. Rated 9.3 from 781 reviews. | 9.3 (781 reviews) | Check prices |
| Sofitel Agadir Thalassa Sea & Spa | Right on Agadir beach, with a large thalasso spa, pools and a fitness center. Rated 8.8 from 895 reviews. | 8.8 (895 reviews) | Check prices |
| Hyatt Regency Taghazout | A beachfront resort in Taghazout Bay, just north of Agadir, with pools, a spa and a fitness center. Rated 8.8 from 1,498 reviews. | 8.8 (1,498 reviews) | Check prices |
| Fairmont Taghazout Bay | Five-star rooms and villas above Taghazout Bay, with pools, a spa, restaurants and beach access. Rated 8.9 from 363 reviews. | 8.9 (363 reviews) | Check prices |
For more beach towns and places to stay along the coast, see our Morocco beach vacation guide.
How to Get to Agadir and Get Around
Getting to Agadir
- By road. Agadir has no railway station, so most visitors arrive by car or bus. On our private tours, your driver takes you to Agadir as part of your route, with stops along the way.
- By bus. CTM and Supratours buses arrive at the bus station on the edge of the city. Seats to and from Marrakech often sell out, so book ahead.
- By air. Al Massira airport is about 25 km east of the city center, with taxis and a shuttle bus into town.
Getting Around Agadir
- On foot. The beach, the seafront promenade and the marina are easy to walk.
- By petit taxi. Small city taxis are cheap for short rides, for example to Souk El Had. Ask the driver to use the meter.
- By grand taxi or with your driver. For Taghazout, Paradise Valley or Souss-Massa National Park, go with your driver or agree on a grand taxi fare before you leave.
Planning the coast? See our Morocco beach vacation guide and compare a private driver vs the train.
Agadir and the Rest of Your Trip
Agadir is a beach stop rather than a classic touring city, so we can add a few slow days by the ocean before you head back to Marrakech or Casablanca for your flight home. If you want a coastal town with more character, Essaouira is a favorite on our 14 day trip. For more ideas, see our guides to the beaches of Morocco and the best beach cities in Morocco.
To combine the coast with Marrakech, Fes and the Sahara, compare our 7, 10 and 14 day Morocco itinerary or our two weeks in Morocco route, and see what a private tour of Morocco costs.
Things to Do in Agadir FAQ
Yes, if you want beach time. Agadir has a long, safe beach, sunshine most of the year and good hotels, but little old architecture because the city was rebuilt after 1960.
Two to three days for the beach, the souk and a day trip to Paradise Valley or Taghazout.
Agadir is mild all year. Spring and autumn are ideal, and summer is cooler than inland Morocco. See the best time to visit Morocco.
Yes. The best surf is just north of the city around Taghazout, with spots and schools for beginners and experienced surfers.
Agadir is a modern resort for beach days. Essaouira is a historic walled port with more character and wind for kitesurfing.
No. Agadir has no railway station. Travelers arrive by car, bus or plane, and a private driver is the easiest way to include Agadir in a tour.
Plan Your Trip
We plan private tours across Morocco with a private driver, licensed local guides and hand-picked hotels, and we can add beach days to your route. Tell us your travel dates, the number of travelers, your hotel level (Standard, Affordable Lux or Deluxe) and the city you are flying in and out of. Fill in the form below and we will send you a day by day itinerary and a quote.
Learn more about our private tours across Morocco, and follow Simply Morocco on Instagram and Facebook.
